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What is the use
of a Website When No One Can Find It ????
Web marketing is the process of promoting
yourself or your goods and services online and reaching out to
both existing and new customers through Internet or web-based
tools. This can involve selling, advertising, brand
management, market research, and customer service.
You can use Web marketing to bolster your current marketing
activities. Internet-based marketing tools-including e-mail
and list management; online advertising; electronic
newsletters; loyalty, referral, and affiliate programs; and a
well-designed Web site allows you to communicate more
interactively than traditional promotional methods. These
tools help you collect information about customers and, based
on that intelligence, provide them with timely, personalized
information about your company and products.
Benefits of Web Marketing?
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Access to infinite markets around
the world
Internet is everywhere, it does not have any
geographical boundaries. A Web site and Web marketing
campaign can expand your geographic sales coverage and open
markets that might otherwise be impossible to reach. It also
allows you to expand your company's brand into areas where
you do not or cannot advertise or have a physical presence.
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Cost Reduction
With web marketing, instead of spending money on postage,
printing, advertising, or other media sources, people can
just type in your site address and access the information
anywhere in the world themselves. With web marketing, you
can eliminate the need for additional salespeople after
business hours.
With web marketing, people are still able to view your
advertising - graphics, print, and photos etc. but in a more
available and interactive form.
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24 Hours - 7 Days - 365 Days
With web marketing you get 24 hours/7 days a week service.
Because web marketing makes it possible for people to access
this information anywhere, web marketing also makes this
information available at anytime on the Internet. |
Some tools for online web marketing
1. E-mail
2. Online advertising through banner ads, etc.
3. Electronic Newsletters
4. Loyalty, referral, and affiliate programs
5. Search Engine Submissions, etc, etc.
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