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If you've been thinking that the Net was just another
fad and would go away soon, you should realize by now it's not. You need
to leverage the power of the Internet to help run your business and to
compete with your competitors. The Internet allows small businesses to
compete with the corporate suits. It has a low cost of entry and allows
you to market to a global audience. Your site can sell your
products/services even while you sleep.
Before you decide to have a website for your business, you need to have a
clear idea of what you want to achieve. At Website Runner, the first step
we take is to review your business processes and help you decide what
aspects could benefit from an internet presence. While a personal
consultation is the best approach, here are a few examples of how a well
thought out website can be a valuable asset.
 The web is one
of the most effective and cheapest methods of advertising available
For about the same cost of a small one time newspaper ad you can have a 4
or 5 page web site, open 24 hours a day with, the potential to reach
millions of customers. For a business servicing a relatively small area,
the advantages are the same. More people in a given area have access to
the net, than read any particular newspaper or magazine.
To make
yourself and your Products known
The World Wide Web or rather the internet has grown with leaps and bounds
in the last couple of years in India. This is a market that shouldn't be
ignored and should be tapped into. You can be sure that while you are
debating the issue, your competitors are climbing aboard.
To make
connections with people
Making connections with other people is what business is all about.
Connections through the Web are not only an inexpensive way not only to
reach millions of potential clients, but make yourself available to them
24 hours a day, 7 days a week.
To make
business information available
You can now make data known, such as your hours, what it is exactly that
you do, how you can be contacted, the types of payment that you accept,
where your location is, or anything else you want your potential client to
know about your business.
To better serve
your clients
Now you can make your business information available and easily accessible
to all your clients and potential clients 24 hours a day, 7 days a week.
To answer
frequently asked questions
If you run a service industry, whoever answers the phone in your
organization can tell you, their time is usually spent answering the same
questions over and over again. These are questions clients and potential
clients want to know the answer to before they deal with you. Posting them
on a Web page will remove another barrier to doing business with you and
free up some time for your receptionist.
To change your
information quickly
Sometimes, information changes before it gets off the press. Now you have
a pile of expensive, worthless paper. Electronic publishing changes with
your needs. No paper, no ink, no printer's bill. No printed piece can
match the flexibility of the Web page
To have a store
that never closes
Your web site is available 24 hours a day, 7 days a week all year round.
Information about your products and services is available to everyone who
visits your site even while you're not in office or are on a vacation.
When people request more information through your web site, your business
can expand leaps and bounds.
In many cases a
website will actually save advertising dollars
If you can tell people where to find a comprehensive catalog of your
products and prices there is no need to list them all in a printed or
radio add. By tracking when people visit your site you can immediately
judge what advertising is working for you and what is not.
Reduces your
cost in answering inquiries on products or services
A FAQ page can answer questions currently handled by your staff, freeing
not only them but your telephone lines.
So don't be a left behind. With PC's becoming more and more mainstream for
business, education and recreation you can not afford to NOT have a Web
presence. Be found now before some one else with more techno-savvy/just
plain common sense leapfrogs you or your business in the company.COM arena and
secure your internet presence.
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